Many of your website’s users are on mobile, and this number keeps growing. If your website is designed properly, it is already responsive and displays well on mobile devices.
There are also small details that you can change on your website to make it convert more on mobile. For example, you can add links to phone numbers to make them clickable so users can call you directly.
To do this, it’s very easy. All you need to do is to add the tel: command to your href links. It will look like this:
<a href="tel:0791234567">079 123 45 67</a>
Obviously, you can change the link text to introduce a more “marketing-friendly” text like “Call Us” or “Click to Call”.