You built a beautiful WordPress site. Traffic is coming in. But the needle on your core goals (email subscribers, product sales, contact requests) is barely moving. The problem isn’t your content or design. It’s the leak in your funnel. This is about conversion rate optimization (CRO): the systematic work of turning more visitors into what […]

We’ve all seen the ads. “Build a website for just $49 a year!” It’s a tempting pitch, suggesting that a powerful online presence is just a domain name and a cheap hosting plan away, but after two decades in this space I can assure you that the real cost of a WordPress website is almost […]

A few weeks ago, Automattic released a new plugin in partnership with Archive.org, the famous “library of websites” (and much more). Named “Wayback Link Fixer”, this plugin helps you tackle a very common issue on websites, especially older and larger ones: link rot. Also known as link death or reference rot, link rot is the […]

In every field, there is one software name that pops out any time you mention it. For image editing, that’s Photoshop. For API clients, that would be Postman. This tool is ubiquitous, which is deserved, as it helped democratizing API testing and development. It also packs a lot of features that were game-changing when it […]

Big additions to CSS are quite rare, so the inclusion of the if() function is a pretty big deal for web designers out there. Conditional styles have been expected for a long time, it’s good to see it implemented, although not supported by every browser yet. Let’s see what the big news are about. You […]

Displaying estimated post reading time for your pages is a subtle form of courtesy to your readers. It gives them a useful information on the time they will spend reading the page, so they can eventually bookmark it if they don’t have the time to read it right away. Combined with a reading progress bar, […]

Caching plugins are an easy way to make your pages load faster without wasting time on complicated technical tasks, but they are also a primary source of headaches for developpers out there, as they often make their work more complicated. In some cases, the last resort solution is to exclude a give page from the […]

If you have been familiar with the WordPress community for more than a year, there is no way you haven’t heard about the whole WordPress drama that started with Matt Mullenweg taking shots at WP Engine at an event they sponsored. The situation escalated very quickly, with the Automattic CEO quicking long-time contributors from the […]

Let’s face it, Gravatar should have been a plugin from the start, but Automattic chose to shove it down our throat from the very start in 2007. If you use WordPress as a blog, you may want to keep it to get the commenters’ profile picture in a simple way, if you use WordPress as […]

Depending on the size of the event, organization can quickly become overwhelming. Coordination, ticketing, marketing, media requests, speakers management,… tasks add up very quickly. An event website can play a role in every one of these tasks, but it’s not always appropriate. As you can guess, it’s worth taking some time to properly plan everything […]