6 Elements You Shouldn’t Overlook On Your Homepage

If we needed an analogy with the physical world, it would be like a storefront that welcomes your visitors and gives them a first impression they’ll keep for their entire stay on your website. Your website’s homepage must ensure to use the following elements to keep the browsing experience at its best.

1. Showcase of your services and products

It should be obvious, but you know very well that plenty of websites have a front page that doesn’t include their core services and products. These should be seen right away in a simple and comprehensible manner. Use images and icons to attract the attention of your visitors and make it crystal clear what your business is about. Avoid long sentences or unnecessary text, your copy should be engagine and concise to prevent any misunderstanding.

2. Use unambiguous headlines

Remember, your visitors have no time to waist on analyzing your headlines or understanding subtle hints. Your headlines should be straightforward and concise to ensure anyone reading it gets the point. It should grab the attention and state what you offer very clearly. Simplicity is crucial to make your homepage more effective, get rid of the jargon.

Slack’s headline is perfect, telling you all you need to know in one short sentence.

3. Include call-to-actions

Call-to-actions are the best way to get your visitor’s attention quickly and make him take action. Strategically placed call-to-actions will make a huge difference in terms of conversion, and ultimately in terms of the efficiency of your website. Call-to-actions can be button, forms, or links that really stand out. Don’t confuse your viewers with long texts and incite them to take action.

Donations are crucial to the International Rescue Committee, thus they positioned their donation box in a very blatant position.

4. Your process

Provide your guests with a glimpse into the experience of collaborating with you. Elaborate on your methodology step by step, emphasizing your proficiency, distinctive methodology, or dedication to customer satisfaction. Furnishing this information instills confidence in prospective clients and enables them to grasp the significance of the solutions you offer.

Prada Employees Online Store is a wonderful example of case study.

5. Social proof

If your clients love you, let potential clients know about it. This is an excellent way to gain some trust on your website, as people are sensitive to previous feedback. Although it’s on your website, it will also look like it doesn’t come from you. Some way you could integrate social proof on your homepage are: testimonials, reviews, case studies, logos of your clients.

Basecamp’s use of social proof is nearly perfect. They showcase how their app has changed their clients’ life by highlighting the key points of their testimonials.

6. Effective navigation

If your potential clients don’t click on the call-to-actions that are setup on your homepage, the next thing they will look for is the navigation. Having a well-organized, logical navigation menu will make a real difference between someone that stays on the site or someone that leaves right away.


Crafting a compelling homepage necessitates meticulous planning and attention. By integrating these seven indispensable components – a clear headline, intuitive navigation, persuasive CTAs, showcasing services/benefits, social validation, insights into your approach, and offering lead capture/content – you can captivate visitors, foster trust, and boost conversions. Keep in mind, your homepage serves as the doorway to your brand, so seize the opportunity to make a lasting impression!

Categories: UX Design