Privacy Policy of WP Expert (

Fribourg, March 23, 2019

A. Introduction

  1. We value the privacy of the visitors of WP Expert, hereafter «the Website», and it is very important to us to safeguarding it. This policy explains how we handle your personal information.
  2. We use cookies to make your experience of the website smoother. On your first visit of the Website, you must consent to the use of some cookies in order to use the Website.

B. Collection of your personal data

When you visit the Website, it is possible that we collect and store the following personal information:

  1. Technical information about your computer, which includes your geographical location, browser information, IP address, and OS (operating system).
  2. Statistical information about your visits and your behavior on the Website. This may include page views, website navigation paths, lenght of visit, and referral source.
  3. Information that you enter when you register with the Website and create a profile. This includes the email address you share with us, along with other information provided by you, such as your name, company name, gender, birthday, and any other information that you share with us during the profile creation or editing process.
  4. Information you send to us in order to subscribe to our newsletter and/or website services. This includes at least your email address.
  5. Information that you send to us for purchasing products and/or services, such as your name, telephone number, email address, physical address, and credit card details.
  6. Any other personal information you send to us.

C. Using your Personal Information

The personal information collected through our website will be used for the purposes specified in this policy or on the relevant pages of the website. We may use your personal information for the following:

  1. Managing the Website and business
  2. Customizing our website for providing a better user experience for you
  3. Sending you products that you purchased using the Website
  4. Providing the services available on the Website
  5. Sending quotes, invoices, and payment reminders to you, as well as collecting payments from you
  6. Sending you targetted marketing commercial communications
  7. Sending you email notifications you have specifically requested
  8. Sending you our email newsletter if you signed up for it (you can unsubscribe at any time)
  9. Sending you marketing communications relating to our business or the businesses of third parties which we think may be of interest to you.
  10. Dealing with inquiries and complaints made by or about you relating to our website
  11. Keeping our website secure and prevent fraud
  12. If you submit personal information for publication on the Website, we will publish and use that information in accordance with the authorization you grant us.

D. Retaining personal information

Personal information that we process for any purpose or purposes shall not be kept for longer than necessary for that purpose or those purposes.

We may retain documents (including electronic documents) containing personal data:

  1. to the extent that we are required to do so by law;
  2. if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
  3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

We may keep anonymous information without time limitation.

E. Security of your personal information

We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

All electronic financial transactions entered through our website will be protected by encryption technology.

You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

F. Amendments

We may update this policy from time to time by publishing a new version on our website. We will notify you of changes to this policy by email or through the private messaging system on our website.

G. Your rights

You may instruct us to provide you with any personal information we hold about you.

You may instruct us at any time not to process your personal information for marketing purposes. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

H. Third party websites

The Website includes hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.

I. Updating information

If the personal information we hold about you is outdated, it is your responsibility to let us know about it and provide us the information to correct it if it cannot be done by yourself.

J. Cookies

Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. We use both session and persistent cookies on our website.

The names of the cookies that we could use on our website, and the purposes for which they are used, are set out below:

we use Google Analytics and Adwords on our website to recognize a computer when a user visits the website / track users as they navigate the website / enable the use of a shopping cart on the website / improve the website’s usability / analyze the use of the website / administer the website / prevent fraud and improve the security of the website / personalize the website for each user / target advertisements which may be of particular interest to specific users;

Most browsers allow you to refuse to accept cookies. However, deleting cookies will have a negative impact on the usability of many websites.