Every page on your WordPress site has an address. That address is called a permalink, short for “permanent link.” It’s what appears in your browser’s address bar, what you share on social media, and what search engines use to index your content. It’s also one of the first things you should configure after installing WordPress. […]

When customers search for businesses like yours on Google Maps, they see what Google thinks is correct, which isn’t always what you know is correct. Outdated hours, old phone numbers, or links to third-party booking sites instead of your own website. If you don’t tell Google who you are, Google decides for you . The solution? Connect your WordPress site […]

You’ve moved a page. You’ve changed your domain. You’ve switched from HTTP to HTTPS. Now you need to tell search engines and users where everything went. That’s what a 301 redirect does. It’s one of the most fundamental tools in SEO. Used correctly, it preserves your rankings and traffic. Used incorrectly, it can destroy both. This guide […]

Depending on the size of the event, organization can quickly become overwhelming. Coordination, ticketing, marketing, media requests, speakers management,… tasks add up very quickly. An event website can play a role in every one of these tasks, but it’s not always appropriate. As you can guess, it’s worth taking some time to properly plan everything […]

The Internet is a highly competitive place. In order to thrive, you must make some information public and expose yourself or you have no chance of success. The upside: your content and products can potentially be seen by millions. The downside: your competitors can see what you are doing and do it better. Or is […]